Terre des Hommes | Amani
Created with a tailor-made 3D-printed camera rig, 14 cameras and a hands-on team, the ambitious campaign from the international human rights charity invites the viewer to experience a day in the life of Amani – a young Kenyan girl whose daily struggles include child labour, physical violence and sexual abuse.
The striking campaign is the charity’s first high-profile activity since producing multi award-winning, Cannes Grand Prix winner Sweetie. It aims to shed light on everyday child abuse which is often invisible to the outside world. In order to make the hidden visible and communicate a powerful message in an engaging way, Ambassadors Lab had to push the boundaries of existing techniques.
On the 5th of may 2015 we unveiled a state-of-the-art VR experience for Terre Des Hommes. With an Oculus Rift and a pair of headphones, the powerful story of a 12-year old Kenyan girl is brought to life in chilling 3D VR.
By offering the audience a 3D experience in a 360-degree environment, the campaign redefines cinematic storytelling for a new medium where the user takes a passive role at the heart
of the action.
Every element, from the camera rig to the software, had to be prototyped and tailored, utilising cutting-edge technology and innovation.
Diederik Veelo, Founder, The Ambassadors LAB, says: “We designed, prototyped and printed a camera rig that holds 14 individual cameras that not only record 360-degrees around you, but also captures the entire scene in 3D.
In order to record sound in 3D as well, we fitted the camera
with 5 additional microphones. The sound was then mixed in surround sound to immerse the viewer into an even richer environment.
Combining these tools with a cinematic approach, you create an emotional experience new to any audience.”
The virtual experience, launched at a Dutch Liberation day Festival in The Hague, can also be downloaded as an app for people to view on their mobile devices. The four-minute film will also be available online, to view in both 2D and 3D.