Mid March Sony launched their Action Cam. Our Edit & Grading Studio worked on this project together with Lernert & Sander. “Our new film for SONY. This film puts the eye-popping slow motion function of the Sony Action Cam to the test in an surprisingly fast race between the epitome of slow – turtles.” is the introduction on their Facebook-page.
“We wanted to work with turtles, as they’re the epitome of slow”, says Lernert. The brief from Sony was to capture the quality of the Action Cam’s slow-motion. The camera is so simple to use that it could even be used by a turtle, which is how the concept came about.”to capture the quality of the Action Cam’s slow-motion. The camera is so simple to use that it could even be used by a turtle, which is how the concept came about.
“The resulting 60-second digital spot, the pair’s first for Sony
and second with Morihiro Harano of Mori Inc., sees five turtles jockeying a range of dogs – from Afghan Hound to Basset – across a finish line. “The everyday life of a turtle is shockingly boring,” says Sander, “especially if you were to film it. The dogs add action, but the capability of the camera retains the turtle’s slowed perspective. It’s able to capture the glorious slow motion of the dogs’ bouncing hair as they race down the track, as well as the glorious photo finish.”
Oscar Marmelstein – Editor:
“Sony’s Turtle Cam was a great international project to work on. I am a big fan of Lernert & Sander, personally I think that they are one of the best online teams. I think Vimeo has the same idea as they get loads of “Vimeo staff”-picks. Also I loved that dogs were involved, as I have a dog myself.”
Brian Krijgsman – Colourist:
“It is great teaming up with Lernert & Sander as they have a very detailled-eye and they make very specific decisions in an early stage. We worked on many project together, so half a word is more then enough to get to the final grade. For the Turtle Cam I got briefed to make it as colorful as possible.”
With special thanks to the dogs talents; Isis (Greyhound), Apollo (Afghan Hound), Haley (King Poodle), Bart (Old English Sheepdog) and Rosie (Basset Hound). We think that you are amazing.
No turtles or dogs were harmed in the making of this film. All animals were professionally supervised on set by American Humane Association (humanehollywood.org) and the turtles on the dogs’ backs are custom designed robotic puppets.