It’s always a pleasure to work with N=5, even more so when it touches almost all of our creative productions studios; Edit, Visual Effects | 3D , Sound Design, Virtual Reality, VR Production and Grading.
For this project we worked on both the commercial, which tells the story to the end user, as well we created a VR film that will be used by Account Managers to give their customers a virtual reality experience that gives the customer the same experience as the two actors in the commercial. The 360 VR film is used as a pre-visualisation tool and is an ice-breaker of sorts towards prospects.
Will Jeffers – Head of 3D – on the CG of these 2 commercials:
“The creatives of N=5 came up with the idea to create a world of 3D paper maquette objects, similar to the design tools an architect uses, we then incorporated that feel / direction into the CG part of the office and warehouse elements.”
“When it came to the VR commercial, we naturally went further in this direction. We created a high graphical architect maquette in grey tones and abstract forms which give a simple look but works perfectly as the user is standing in the same landscape as the commercial and sees the possibilities of the building.
“In general VR is approaching storytelling in a new way, the camera is no longer in a fixed angle and the action is happening in a 360 space, this requires queues that lead the viewer in terms of where they are focusing.”
“Creating the best user experience possible is just part of the challenge with VR, we are also focused on improving render time and optimising the resolution of the output to enhance the overall experience.”
“Every VR project we do is exciting and gives us new insights into how to perfect our workflows.”