This Adidas campaign is a fun example of how sound can bring out a more personal touch.
The commercial is a manifesto of six conjoined stories portraying the lives of Adidas employees. Using robotic sounds, a subtle Super Mario Bros hint here and there along with other effects, the sound design serves as the ultimate personal touch
to these interwoven stories.
And because the spot is focussed mostly on the sporty side of their daily lives, it’s only logical to pile on the sport sounds… A little extra wind while cycling or a nice strong dunk during a game of basketball creates just the right active vibe.